A Nike takeover of Bandier on Fifth Ave to launch their Zonal Strength Tights collaboration with artist FKA Twigs. The buildout included the front window display, a product display carousel, four fitting rooms, a mezzanine lounge, makeup stations, and a photo booth. Designed at Team Epiphany with Ben Hamilton and Sayoko Osada.
Warner Music Group's 2017 Grammy's After Party. Performances by Gallant, Spencer Ludwig and Kehlani. An indoor block party with a line around the block outside, and an In-N-Out truck parked out back. Designed at Team Epiphany with Jeff Weber.
Kindred provided design and production for Complex's Lexus partnership at the World Surf League's US Open event at Huntington Beach. We designed a merch store, viewing area and plant wall backdrop for the Lexus vehicles. I designed the custom modular fixtures to be re-used for multiple WSL events. Art direction by Bex Karnofski.
As the experiential designer at Huemen Design, I am primarily responsible for the theme and design for all eight windows at the Harman Store on Madison Ave in NYC. Designs rotate seasonally between holiday/winter and spring/summer.
We transformed Kith's experiential space into a prep school and yacht club inspired lounge for the launch of Chris Echevarria's Sperry collaboration. Highlights included custom mill work for the gallery nook area, an oversized glass trophy cabinet, Sperry's in a bottle and sailing flags that spelled out T-O-P-S-I-D-E-R. Designed at Kindred.
We teamed up with Snipes to create elevated moments for the high school girls competing at Nike's 2023 NYvsNY basketball competition. We created two athlete exclusive lounges with recovery equipment, custom bracelets, flower cart, and a player card photo station. We couldn't forget about the fans attending and provided a food truck, two icee carts and event exclusive custom screen printing station as well. Designed at Kindred.
Partnered with Spike Lee's 40 Acres brand and Jordan Brand to celebrate the 35th Anniversary of the film Do The Right Thing. We created a modern version of Sal's Famous Pizzeria for a single day pop-up with merch store, custom screen printing and heat press, a photo gallery of film stills and iconic Spike Lee Jordan ads, photo booth and, of course, free pizza. Designed at Kindred with Art Direction by Bex Karnofski.
For Nike's Air Max Day 2024 and the launch of the Air Max DN, we partnered with Snipes to create and interactive digital art experience in their Brooklyn Barclays Center location. Guests would answer three questions and based on their responses generate a unique animation that would display in the front window as well as provide a background for a video capture.
A multi-city pool party tour highlighting JBL's waterproof speakers. Putting a twist on the classic pool party, guests in Miami, Los Angeles and New York could try their luck at casino games to win JBL prizes. Designed at Team Epiphany with Jeff Weber.
A gameplay concept that creates an integrated indoor/outdoor play experience by combining an 8-bit video game based on Iroquois mythology with a mobile activity band. Players are no longer just passive participants in the game; they become the hero.
A multi-city tequila tasting tour pairing Maestro Dobel Tequila variants with vintage watches hand-picked by Hodinkee. Traveling from New York to Miami to Los Angeles, each event was configured in the face of a watch with custom tasting stations for each variant: Silver at 3 o'clock, Humito at 6 o'clock, Reposado at IX o'clock, and Anejo at 12 o'clock. Diamante, the first clear multi-aged tequila, was at the center as the dauphine shaped hour and minute hands.
I designed this crest for the Cincinnati Gaelic Athletic Association, a new club aimed to promote the Gaelic games in the Cincinnati area. The Crest draws heavily from the Cincinnati city flag, emanating civic pride while incorporating the Gaelic identity.
During my time as an experiential designer at Catapult, producer of the Smart Cities New York event, I designed three stages, multiple exhibitor booths and all environmental graphics for the 3-day event. In addition to the concept and creative, I helped manage the fabrication, print production, and install of these elements as well.
A waterfront screening of Heineken and +Pool's short documentary to build awareness around their #SwimInTheRiver campaign to build a floating, water-filtering pool in New York's East River. Along with the screening, there was a VR experience, lifeguard stand photo moment and even a surprise performance by D.R.A.M.
A pop-up photo installation on the High Line inspired by HBO's documentary Class Divide. A series of student workshops lead by Street Dreams Magazine culminated in a gallery opening of the student's photography on the High Line.
An HBO event to celebrate the premiere of their five part docu-series on Serena Williams. An interactive experience designed to showcase all aspects of Serena’s life, not just her domination on the tennis court, the event included a dance studio and a fashion retrospective, as well as a scale tennis court and tennis ball pit. Designed at Team Epiphany.
The NYC Screening of HBO's All The Way at Jazz at Lincoln Center. Before the screening, guests enjoyed cocktails in the Appel Room, transformed in the spirit of the 1964 Democratic Convention, featuring re-creations of the convention stage, protest signs and an Oval Office desk photo booth.
An overhaul of New Balance's fixture system at Footlocker. Freelance design project completed in Spring of 2016.